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Here you are, building your online presence and doing the right things to get your business found, so why all the emails?
Almost as soon as you have your business website up and running, you will start receiving sales emails telling you your website isn't ranking for certain keywords, and that it is costing you business.
It is spam, and often, a scam
While you can expect to keep getting these emails as long as you have a website, new website owners are most at risk as bots, troll farms and unethical agencies use automated systems to scrape new domain registries.
The sheer volume, use of jargon and ominous urgency can make it overwhelming, confusing and hard to know what is legitimate. Theyprey on a lack of understanding of SEO and the very real fear of everybusiness owner - leaving valuable leads on the table.
How bad can it really be?
We have heard some horror stories! And had to clean up the mess.
From carefully designed websites being rearranged, becoming difficult to navigate and losing genuine leads, to people losing access to their own websites and not getting what they paid for, the scope of ways it can all go wrong is vast. We've even seen these dishonest sales tactics resulting in clients' website imagery and content being plagiarised and used elsewhere - Yikes!
How to protect yourself
This is the easy bit.
Don't click
Don't reply
Report as spam
Delete
Don't let it get to you - I promise, they did not actually conduct an in-depth analysis of your website
HOT TIP
If you want to invest in SEO, don’t trust cold emails from strangers; look for a reputable, local agency that takes the time to understand your business and brand.
Where to start with SEO for small business
SEO is Search Engine Optimisation - the art and science of making sureyour website shows up for the people who are looking for what youoffer. Done well, it generates leads, conversions and sales.
Our websites are built with a good foundation for SEO, and we can guide you in the next steps to build on that. Good SEO is an on going process, from regular site updates, setting up and maintaining a Google Business Profile and adding informative blog posts to your site, to engaging a reputable SEO expert.
Levelling up SEO the right way
No one can promise you a certain Google ranking, but the right provider can take steps to improve the visibility of your digital presence. To get real value, we strongly recommend engaging someone with a marketing background alongside up-to-date SEO expertise.
They should ensure the content they create aligns with your brand andis done with your marketing strategy in mind - not race to producecontent stuffed with keywords, while offering no actual value to yourpotential clients.
High traffic alone should not be a goal - traffic is only meaningful if itresults in increased sales. The same goes for a high volume of leads; your SEO should be designed to bring you quality leads, not waste your time bringing the wrong people to you.
Okay, got it. So what about AI?
Excellent question! The shift to using AI tools, from ChatGPT to Gemini and everything in between, to search for services, products or information means AEO (Ask Engine Optimisation) should be taken into account in the design and copy of your website.
The good news is that good SEO is good AEO, and we are keeping a close eye on developments to make sure our clients are found - regardless of the tools their clients are using to look for them.
When you are ready to level up your SEO (and AEO!), get in touch. We can outline the next steps you can take, where we can help you, and recommend trusted service providers for everything else.
