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You know having a good website for your business is important, and it is great toget it ticked off your list. So when your site has gone live, what happens next? Can you just move on while it works to send customers your way?
Well, yes, and no.
The technical stuff
Your newly launched website will be submitted to Google Search Console andAnalytics will be set up. Over the course of the next month or so, Google will index the pages and you should see your traffic go up.
The marketing stuff
Really getting the most out your website requires a bit more effort. The site we have built is the foundation for your brand or service, but it doesn't stop there.
While algorithms get people to your website, and we can do a lot to help makethat happen, it is humans that stick around and buy from you or engage your services.
Your home page is key to your marketing funnel, telling potential customers whoyou are, what you do and where you sit in the market. Building out more in depth content as they get further down the funnel builds trust and credibility, making them more likely to engage with you than move on to the next search result.
What does this look like for you? Adding content that serves your marketing goals, from more information around your services to adding informative blogs and relevant projects .
So what next?
Now that your website is out there, it's time to talk about what comes next to make it work even harder for your business. The first step is to get in touch and we can have a chat about your options.
