Skip to main content
Ensuring Cloud Appointments’ value propositions were clear and compelling, and that website users got the right information at each stage of their user journey, meant information architecture was the key driver in the design of this website.
Information architecture is all about how you organise content so users can quickly and easily find what they need. When done well, the result is a visually simple website that is easy to navigate, while still communicating effectively with customers.
The clean, minimalist design and straightforward user experience of this website is the result of a considered strategy, implemented well. So well in fact, that this website was a finalist for Rocketspark Website of the Month
The impact? A significant increase in leads and uptake of Cloud Appointments practice management software
