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Why all the SEO emails? It's exhausting!

Here you are, building your online presence and doing the right things to get your business found, so why all the emails?Almost as soon as you have your business website up and running, you will start receiving sales emails telling you your website isn't ranking for certain keywords, and that it is costing you business....

You've got a website - Now what?

You know having a good website for your business is important, and it is great toget it ticked off your list. So when your site has gone live, what happens next? Can you just move on while it works to send customers your way? Well, yes, and no. ...

The role of information architecture in website strategy

Ensuring Cloud Appointments’ value propositions were clear and compelling, and that website users got the right information at each stage of their user journey, meant information architecture was the key driver in the design of this website.Information architecture is all about how you organise content so users can quickly and easily find what they need. When done well, the result is a visually simple website that is easy to navigate, while still communicating effectively with customers.The cl...

Why it all starts with strategy.

Small businesses are like people - they have unique personalities and stories to tell. But with so many competitors out there, it can be hard to stand out.That's where brand strategy comes in.By crafting a clear message and brand identity that sets you apart, you can connect with your ideal customers on a deeper level and build lasting relationships. After all, humans form connections with brands the same way they do with other humans.So, whether you're just starting out, looking to refresh or r...